Pingo360 is a CRM for Indian real estate teams: buyer enquiries from WhatsApp and your website land in one shared inbox, custom objects let you track listings or projects alongside contacts and deals, and automation creates the site-visit follow-up so nobody forgets. Flat ₹999 per month, unlimited agents, 14-day free trial.
Start free trial →Real estate has a specific shape that generic CRMs handle badly. A buyer takes weeks or months to decide. They enquire about one property and end up buying another. The conversation happens on WhatsApp, often on an individual agent's personal phone. And the deal only becomes real after a site visit, which itself needs coordinating and then chasing.
So enquiries are lost in predictable places. The buyer who messaged on Sunday evening and got no reply until Tuesday. The site visit that happened but was never followed up, because the agent assumed the buyer would call back. The buyer who was interested in a two-bedroom in one project and was never told about the identical unit released in another. And the one nobody can help with at all, because the agent who owned that conversation left, and the history left with their phone.
None of those are effort problems. They are record-keeping problems, which means software can actually fix them.
Three things. Every enquiry captured from the channel the buyer actually used. Listings modelled as their own records, linked to the buyers interested in them, so matching is a query rather than an act of memory. And follow-ups that exist as tasks with owners and dates, because in a months-long sales cycle the follow-up is the entire job.
A buyer messaging your WhatsApp number becomes a contact automatically, with the conversation logged on their record — nothing copied into a notebook.
Custom objects let you track properties, units or projects beyond the default contacts and deals, linked to the buyers interested in them.
Log the visit, and a workflow can automatically create a follow-up task or WhatsApp nudge a few days later — no relying on memory.
Enquiries from WhatsApp, your website or a walk-in all land in the same sales pipeline, so nothing depends on how a buyer first reached out.
Drag-and-drop boards with your own stages — enquiry, shortlisted, site visit scheduled, visit done, negotiation, token, agreement — instead of a generic template.
Raise a GST-compliant invoice from the closed deal with the correct CGST/SGST or IGST split and a UPI payment link, without opening separate billing software.
Owners and team roles mean each agent works their own buyers while you keep a view across the whole pipeline — and reassignment is one change, not a data recovery project.
Pipeline, team activity and revenue reports show which projects generate enquiries, which agents are following up, and where buyers go quiet.
Contacts and deals alone cannot describe a property business, because the property itself is an object with its own facts: project, tower, unit number, configuration, carpet area, floor, asking price, status. In Pingo360 you create that as a custom object and give it the properties you actually use, then link records to the buyers and deals involved.
That linkage is what makes the day-to-day fast. Open a listing and see every buyer who enquired about it. Open a buyer and see the three units they have shortlisted, the visit they did last month, the WhatsApp thread where they mentioned their budget, and the emailed price sheet — all on one timeline. When a unit is released or a price changes, you already know exactly who to contact, without scrolling through chat history hoping to remember who said what.
Treat the visit as a real step in the pipeline rather than a note. Schedule it as a task with an owner and a date. Log what happened afterwards on the buyer's timeline — which units they liked, what objection they raised. Then let automation do the part humans reliably fail at: when the deal moves to "visit done", create the follow-up task a few days out and notify the team. The buyer who bought is usually the buyer who got a fourth conversation.
| Day-to-day reality | Personal phone + spreadsheet | Pingo360 |
|---|---|---|
| Where buyer enquiries arrive | One agent's WhatsApp | Shared inbox, whole team sees it |
| Enquiry history | In a chat thread on a device | On the buyer's timeline |
| Listings and projects | A separate sheet, manually matched | Custom objects linked to buyers |
| Matching a new unit to buyers | From memory | Filter linked records |
| Site visit follow-up | Whoever remembers | Task created by automation |
| Emails about pricing | Personal mailbox | Logged automatically |
| Agent resigns | Buyer relationships leave too | Records stay, ownership reassigned |
| Brokerage invoice | Retyped into billing software | GST invoice + UPI link from the deal |
| Cost of adding an associate | Another phone, more silos | ₹0 — unlimited users |
| Backups | Whenever someone remembers | Daily, kept 30 days |
Residential brokerages with a handful of agents working resale and new-launch inventory across a city. The gain is shared visibility: enquiries stop living on individual phones, and a buyer who walks in twice is recognised the second time.
Builder and developer sales teams selling a project's inventory. Model towers and units as custom objects, track which configurations generate enquiries, and see in the pipeline report where buyers stall — usually between visit and negotiation.
Commercial and lease brokers where a single requirement is matched against many options over months, and the client relationship is worth keeping warm long after the current deal closes.
Plot, land and property management firms that need to track an asset with its own attributes alongside the people interested in it — exactly the case custom objects exist for.
A fair warning about fit: Pingo360 is a sales and customer CRM. It does not do construction project management, RERA filings, or accounting. If you need those, it sits alongside them rather than replacing them.
One plan at ₹999 per month, unlimited users, billed monthly through Razorpay, cancel any time. That matters in real estate specifically, because team size fluctuates — associates come and go, and per-seat pricing quietly punishes you for adding the freelance agent who brings in two deals a quarter. Here they cost nothing extra.
The trial runs 14 days with no credit card, so nothing charges automatically at the end. On security: each workspace is isolated at the database level with row-level security, two-factor authentication with an authenticator app is available, and backups run daily and are kept for 30 days. Import buyers and listings from CSV or JSON, and export the same way whenever you want.
One thing stated plainly: Pingo360 is pre-incorporation. It is operated directly by its founding team while formal company registration is in progress, and no GSTIN has been issued yet. If that matters to how you buy software, better to know it before you migrate your buyer list. Reach us at [email protected].
Yes — custom objects let you model listings (or projects, units, whatever your business tracks) and link them to buyers and deals, beyond the default contacts/deals structure.
Log the visit as an activity on the buyer's timeline, and a workflow can automatically create a follow-up task or WhatsApp reminder a few days later.
Yes — both are matched to a contact automatically and flow into the same sales pipeline, so nothing depends on which channel a buyer used first.
Yes. Every record has an owner, and team roles control who can see and do what, so agents work their own buyers while you keep a view across the whole pipeline. Reassigning ownership takes a moment when an agent leaves.
A flat ₹999 per month for the whole workspace with unlimited users, billed monthly through Razorpay. There is no per-seat pricing, so adding agents or freelance associates does not change the bill.
Yes. Generate a GST-compliant invoice straight from the deal with the correct CGST/SGST split for in-state work or IGST for inter-state, and attach a UPI payment link so the client can pay from their phone.
Yes — import from CSV or JSON and map the columns to your fields, including custom objects for listings or projects. Export works the same way at any time.
Each workspace is isolated at the database level with row-level security, accounts support two-factor authentication with an authenticator app, and backups run automatically every day and are kept for 30 days.