A CRM built for how Indian businesses actually sell and bill

Pingo360 is a WhatsApp-first CRM for Indian businesses: a two-way WhatsApp Business inbox, a drag-and-drop sales pipeline, and GST-compliant invoicing with UPI payment links, for a flat ₹999 per month with unlimited users. It runs in a browser, needs no developer to set up, and starts with a 14-day free trial, no card.

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What does "best CRM software in India" actually mean?

Most "best CRM in India" lists are just global CRM rankings with the prices converted to rupees. That misses the point. An Indian business does not lose deals because its CRM lacks another dashboard widget — it loses them because the enquiry came in on WhatsApp and nobody wrote it down, or because the invoice had to be typed again in a separate billing tool with the wrong tax split.

So the useful test is narrow and practical. Can your team answer WhatsApp from the same screen where the deal lives? Can you raise a GST-correct invoice from that deal without retyping the customer's details? Can you attach a UPI link so the customer pays from their phone instead of asking for bank details? Does the price stay the same when you hire two more salespeople? Pingo360 was built around those four questions.

Not a global CRM with a currency toggle

WhatsApp is where Indian buyers reply. GST is not optional. UPI is how money actually moves. In most international CRMs, all three are either add-ons you pay extra for, third-party plugins you maintain yourself, or simply absent. Pingo360 treats them as core, because a CRM that ignores them is a CRM your team will quietly abandon in favour of a phone and a spreadsheet.

What "built for India" actually means

What you needTypical global CRMPingo360
WhatsApp Business messagingPaid add-on or third-party pluginBuilt in — two-way inbox
GST invoices (CGST/SGST/IGST)Not supported nativelyBuilt in, from a deal
UPI payment linksNot supportedBuilt in with every invoice
PricingUSD, convertedFlat ₹999/month
Cost of adding a salespersonAnother per-seat licence₹0 — unlimited users
Website chat enquiriesSeparate chat productSame shared inbox
Email conversations on the recordOften a higher tierLogged automatically
SetupOften needs a consultantNo developer needed
Getting your data back outExport limits, support ticketsCSV and JSON export, any time

What can you actually do with Pingo360?

Everything below is in the product today, on the single ₹999/month plan. There is no enterprise tier holding the useful half hostage.

Talk to customers where they already are

A two-way WhatsApp Business inbox and a website chat inbox both feed into Pingo360, so your team replies from one place instead of three tabs. Email is logged automatically against the right contact, so the person who picks up a deal next week can read what was already promised without asking around.

Move deals through a pipeline you defined

Sales pipelines use drag-and-drop boards with custom stages, so the board matches how your business actually sells — "quotation sent", "site visit done", "PO awaited" — rather than a generic template you fight with. Deals carry owners, so it is always clear whose problem a stalled deal is.

Automate the follow-ups nobody remembers

Automation runs on record create or update: set a property, create a task, or notify the team. That covers the boring failures that cost real money — a new enquiry with no owner, a deal that changed stage but has no next step, a high-value deal nobody told the manager about.

Bill without leaving the CRM

Generate a GST-compliant invoice from a deal with the correct CGST and SGST split for in-state sales or IGST for inter-state, and attach a UPI payment link. No re-keying the customer's details into separate billing software, and no reconciling two systems at month end.

Know what is actually happening

Reports cover pipeline, team activity and revenue. Custom objects let you track things a contacts-and-deals model does not cover — properties, machines, courses, policies, shipments — and link them to the customers they belong to. Team roles control who sees what.

Which Indian businesses is this a good fit for?

Retail and D2C shops that take orders over WhatsApp all day. The enquiry, the price negotiation, the invoice and the payment link end up on one customer record instead of scattered across a personal phone.

Distributors and wholesalers selling across state lines, where the difference between CGST/SGST and IGST is a daily reality, not an edge case, and where the same twenty dealers reorder every month and need to be chased on schedule.

Service businesses — interior contractors, equipment servicing, coaching, clinics, event and travel operators — where a quote takes several rounds of follow-up and the deal is lost by whoever forgets first.

Agencies and consultancies juggling a handful of large deals with long approval chains, who need every email and WhatsApp thread on the client record so a handover does not mean starting over.

It is a poor fit if you need heavy field-force GPS tracking, a call-centre dialler, or deep ERP-level inventory and accounting. Pingo360 is a sales and customer CRM, not an ERP, and pretending otherwise would waste your trial.

What does it cost, and what happens after the trial?

One plan, ₹999 per month, unlimited users, billed monthly through Razorpay. No per-seat maths, no annual lock-in to get the sane price, no separate charge to switch WhatsApp on. The 14-day trial needs no credit card, which also means nothing starts charging you quietly on day 15 — you subscribe deliberately or the workspace simply stops.

On the boring-but-important side: accounts support two-factor authentication with an authenticator app, each workspace is isolated at the database level with row-level security, and backups run automatically every day and are kept for 30 days. Import from CSV or JSON to get started, export the same way if you ever leave.

One thing we will not dress up: Pingo360 is pre-incorporation. It is operated directly by its founding team while formal company registration is in progress, and no GSTIN has been issued yet. If that matters for your procurement process, it is better that you know it now than after you have moved your data. Ask us anything at [email protected].

What else do people ask before signing up?

What makes a CRM actually "built for India" rather than just translated?

Native WhatsApp Business messaging, GST-compliant invoices with the correct CGST/SGST/IGST split, UPI payment links, and INR pricing from day one — not a US product with a currency toggle bolted on.

Is the free trial really free, no card needed?

Yes — 14 days, full access, no credit card required to start. After that it's a flat ₹999/month.

How is this different from a generic global CRM?

Global CRMs treat WhatsApp and GST invoicing as afterthoughts or paid add-ons. Pingo360 builds both in from the start, because that's how Indian businesses actually sell and bill.

How much does Pingo360 cost, and is it priced per user?

A flat ₹999 per month for the whole workspace, with unlimited users. There is no per-seat pricing, so adding your fifth or fifteenth salesperson does not change the bill. Billing is monthly through Razorpay and you can cancel any time.

Does it generate GST invoices with the correct tax split?

Yes. Invoices are generated straight from a deal with the correct CGST and SGST split for sales within your state, or IGST for inter-state sales, and a UPI payment link the customer can pay from their phone.

Can I import my existing data and export it later?

Yes, both ways. Import contacts, deals and custom records from CSV or JSON, and export the same data whenever you want. Your data is not held hostage if you decide to leave.

How is my data kept separate from other businesses using Pingo360?

Every workspace is isolated at the database level using row-level security, so one workspace cannot read another's records. Accounts support two-factor authentication with an authenticator app, and backups run automatically every day and are kept for 30 days.

Who runs Pingo360 — is it a registered company?

Pingo360 is operated by its founding team while formal company registration is in progress, so there is no registered company name, CIN or GSTIN yet. We would rather say that plainly than invent one. Questions go to [email protected].

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