Pingo360 is a CRM for Indian jewellery stores: enquiries from WhatsApp — where customers send photos and reference designs — and your website land in one shared inbox, custom objects let you track a custom order's design brief and budget as its own record, and automation reaches out ahead of a customer's wedding date or a festival like Diwali or Akshaya Tritiya. Flat ₹999 per month, unlimited staff, 14-day free trial.
Start free trial →Jewellery retail runs on two things generic CRMs handle badly: enquiries that arrive as photos and voice notes on WhatsApp rather than clean text, and a customer base whose next purchase is often tied to a date you already know — a wedding, an anniversary, a festival — months in advance. A customer sends a picture of a necklace they saw on Instagram and asks if you can make something similar. Another mentions, almost in passing, that their daughter's wedding is in November. Both of those are gold, and both are usually forgotten within a week because they were never written down anywhere but a phone's chat history.
The failure modes are specific. A custom-order enquiry — design brief, stone preference, budget — discussed over three WhatsApp messages and then lost when the staff member who took it gets busy with a walk-in customer. A regular customer who bought for her son's wedding two years ago, whose daughter's wedding is now approaching, and nobody reaches out because there's no record connecting the earlier purchase to the family occasion. A customer who asked for a quote before Diwali, went quiet, and never got a follow-up because Diwali came and went without anyone checking the list of open enquiries.
None of this is about craftsmanship or trust — Indian jewellery buying still runs heavily on personal relationships and referrals. It's that the information those relationships depend on — who asked for what, and when their next occasion is — lives in someone's memory or a WhatsApp thread instead of somewhere the whole store can see.
Three things. Every enquiry captured from WhatsApp with the photos and messages intact, not summarised into a phone note. Custom or high-value orders tracked as their own record — design brief, budget, occasion — separate from the general contact. And outreach that triggers automatically ahead of a known date, whether that's a customer's own wedding anniversary or a store-wide festival season, because in this business the follow-up that arrives at the right moment is worth more than any advertisement.
A customer messaging your WhatsApp number becomes a contact automatically, with their photos, voice notes and reference designs logged on their record, not lost in a phone's chat history.
Enquiries from your website chat widget queue into a real conversation your team can reply to, instead of sitting unread in a contact form.
Custom objects let you track a custom or high-value order — design brief, stone preference, budget, occasion — as its own record linked to the customer.
A workflow can trigger ahead of a date you've recorded — a customer's wedding anniversary or a festival like Diwali or Akshaya Tritiya — to create a task or send a reminder.
Drag-and-drop pipeline with your own stages — enquiry, consultation, design or selection, advance received, ready for collection — instead of a generic template.
Static lists let you segment your regular and high-value customers and reach out to them on purpose, rather than relying on whoever happens to remember them.
Raise a GST-compliant invoice from the closed deal with the correct CGST/SGST or IGST split and a UPI payment link, without retyping details into separate billing software.
Team roles and record ownership mean each staff member works their own customers while you keep a view across the whole store, with reassignment when someone moves on.
A contact record can hold a customer's name and phone number, but it can't hold "wants a custom bridal set, budget in a given range, wedding in November, reference photo attached" as a structured fact tied to a specific order. In Pingo360 you create that as a custom object — an order — with whatever properties your store tracks, then link it to the customer's contact record. Pingo360 doesn't manage inventory, stock or hallmarking and certification records; it holds the conversation and the order details, not the piece itself or its certification paperwork.
The payoff shows up the moment a customer walks in or messages again: their order history, the design brief you agreed on, the WhatsApp thread with the reference photo, the occasion date they mentioned, and the advance they paid — all on one timeline instead of pieced together from a notebook and someone's memory of a conversation from three months ago.
This is the highest-leverage habit a jewellery store can automate. Record a customer's wedding anniversary, a child's upcoming wedding, or simply keep a segmented list of regular customers, and let a workflow trigger a reminder a set number of days ahead of a festival like Diwali or Akshaya Tritiya, or ahead of a date you've noted on their record. The store that reaches out two weeks before the occasion is the one the customer thinks of first — not the one they remember only after they've already bought elsewhere.
| Day-to-day reality | Staff memory + personal WhatsApp | Pingo360 |
|---|---|---|
| Where enquiries arrive | A staff member's personal WhatsApp | Shared inbox, whole team sees it |
| Design photos and reference images | Scattered across phones | Logged on the customer's record |
| Custom order details | A paper order slip | Custom object linked to the customer |
| Occasion and anniversary dates | Remembered by senior staff only | Recorded as a property, triggers a reminder |
| Follow-up before Diwali or wedding season | Ad hoc calls if someone remembers | Date-triggered workflow across the list |
| Repeat and VIP customer outreach | Word of mouth | Segmented list, nurtured on purpose |
| Emails with customers | Personal mailbox | Logged automatically |
| Staff member leaves | Customer relationship leaves too | Records stay, ownership reassigned |
| Billing and invoice | Separate billing software | GST invoice + UPI link from the deal |
| Cost of adding staff | Another phone, more silos | ₹0 — unlimited users |
Independent jewellery showrooms with one or a few locations, where enquiries arrive through WhatsApp and walk-ins and demand spikes hard around wedding and festival season. The gain is not losing the customer who enquired in July for a wedding in December.
Custom and bespoke jewellery designers and workshops where every order starts as a design-brief conversation that runs over days or weeks — budget, stone choice, revisions — and needs to be tracked as its own record, not buried in chat history.
Multi-generational family jewellers with a loyal customer base spanning decades, where retention depends on recognising a customer's history the moment they walk in, not rediscovering it from scratch.
Stores running festival and wedding-season campaigns — Diwali, Akshaya Tritiya, or the run-up to wedding season — where reaching the right customers a few weeks ahead matters more than a generic announcement to everyone at once.
A fair warning about fit: Pingo360 is a customer-relationship and follow-up CRM, not inventory or retail software. It does not do inventory or stock management, hallmarking or certification tracking, or point-of-sale billing. It sits alongside whatever inventory and POS software your store already uses, tracking the customer relationship rather than the stock.
One plan at ₹999 per month, unlimited users, billed monthly through Razorpay, cancel any time. That matters for a jewellery store specifically, because staffing often flexes up around wedding season and major festivals, and per-seat pricing quietly punishes you for adding temporary sales help during your busiest weeks. Here it costs nothing extra.
The trial runs 14 days with no credit card, so nothing charges automatically at the end. On security: each workspace is isolated at the database level with row-level security, two-factor authentication with an authenticator app is available, and backups run daily and are kept for 30 days — worth knowing given how sensitive high-value customer and order details are in this business. Import your existing customer list from CSV or JSON, and export the same way whenever you want.
One thing stated plainly: Pingo360 is pre-incorporation. It is operated directly by its founding team while formal company registration is in progress, and no GSTIN has been issued yet. If that matters to how you buy software, better to know it before you migrate your customer list. Reach us at [email protected].
Yes — custom objects let you model a custom or high-value order as its own record with properties for the design brief, stone preference, budget and target date, linked to the customer's contact.
Yes. Record the date as a property on the contact, and a workflow can trigger a set number of days beforehand to create a follow-up task or reminder, so outreach happens ahead of the occasion rather than after it's passed.
Yes — both are matched to a contact automatically and flow into the same sales pipeline, so nothing depends on which channel a customer used first.
Yes — static lists let you segment repeat or high-value customers and reach out to them as a group, separately from new enquiries.
A flat ₹999 per month for the whole workspace with unlimited users, billed monthly through Razorpay. There is no per-seat pricing, so adding sales staff — including extra help during wedding or festival season — does not change the bill.
Yes. Generate a GST-compliant invoice straight from the deal with the correct CGST/SGST split for in-state sales or IGST for inter-state, and attach a UPI payment link so the customer can pay from their phone.
Yes — import from CSV or JSON and map the columns to your fields, including custom objects for orders. Export works the same way at any time.
Each workspace is isolated at the database level with row-level security, accounts support two-factor authentication with an authenticator app, and backups run automatically every day and are kept for 30 days.