Pingo360 is a CRM for Indian freight forwarders and logistics businesses: enquiries from WhatsApp and your website land in one shared inbox, custom objects let you track a client's shipping lane and cargo profile as its own record, and automation follows up on quotes that didn't convert so the next enquiry doesn't go to a competitor. Flat ₹999 per month, unlimited team members, 14-day free trial.
Start free trial →Freight forwarding is a relationship business dressed up as a transactional one. An exporter messages asking for a rate on a container from one port to another. You quote it. Maybe it books, maybe it doesn't — a lot of quotes don't convert immediately, because the shipper is comparing two or three forwarders, or the shipment isn't ready yet. Either way, the actual business isn't that one quote. It's whether that shipper calls you again for their next container, and the one after that.
That's exactly the part that gets dropped. A quote goes out on WhatsApp, gets no reply, and nobody follows up because the person who sent it has already moved on to the next enquiry. A regular exporter who ships every few weeks on the same lane gets treated like a new lead every single time, because there's no record connecting this quote to the last five. A forwarder loses a repeat client not because of a bad rate or bad service, but because a competitor happened to call at the right moment while this business let the relationship go cold.
None of that is about operational capability — moving the cargo is usually the part forwarders do well. It's that the follow-up after the quote, and the ongoing relationship with a shipper across dozens of bookings over years, isn't tracked anywhere beyond someone's memory of who ships what and how often.
Three things. Every enquiry captured from WhatsApp or your website, so a rate request never depends on which staff member happened to answer. Each client's shipping lane and cargo profile tracked as its own record, so the next quote doesn't start from zero. And a follow-up on quotes that didn't convert immediately, because in freight the client who got a courteous check-in two weeks later is the one who calls you first next time, not the client you quoted once and never spoke to again.
A client messaging your WhatsApp number becomes a contact automatically, with the full conversation logged on their record, not stuck on one staff member's phone.
Enquiries from your website chat widget queue into a real conversation your team can reply to, instead of sitting unread in a form inbox.
Custom objects let you track a client's shipping profile — origin-destination lane, typical cargo type, container size, frequency — as its own record linked to the contact.
Set a date when a quote goes out, and a workflow can trigger a set number of days later to create a follow-up task, so a quote that didn't book immediately still gets a check-in.
Drag-and-drop pipeline with your own stages — enquiry, quote sent, negotiation, booked, repeat client — instead of a generic template.
New enquiries can be distributed automatically across your team, so client relationships don't all default to whoever answers first.
Raise a GST-compliant invoice from the closed deal with the correct CGST/SGST or IGST split and a UPI payment link, without retyping details into separate billing software.
Team roles and record ownership mean each team member works their own clients while you keep a view across the whole book of business, with reassignment when someone moves on.
A contact record can hold a client's name and phone number, but it can't hold "ships 20ft containers of textiles from one port to another roughly every six weeks, usually books two weeks ahead" as a structured fact tied to their business. In Pingo360 you create that as a custom object — a shipping profile or lane — with whatever properties your business tracks, then link it to the client's contact record. This is not shipment tracking or customs documentation software; it holds the relationship and quoting history, not the movement of the cargo itself.
The payoff shows up the moment a client calls with a new enquiry: their shipping profile, every past quote and rate you've given them, the WhatsApp thread where they mentioned an upcoming shipment, and the invoice for their last booking — all on one timeline, instead of pieced together from memory across email, WhatsApp and whoever handled the last conversation.
This is the habit that actually grows a freight book. Most quotes don't convert the same day — the shipper is comparing forwarders, waiting on their own customer, or the cargo simply isn't ready yet. Set a date when the quote goes out, and let a workflow trigger a set number of days later: create a follow-up task, notify the deal owner, or check in with the client directly. The forwarder who wins the repeat business is usually the one who followed up, not the one who quoted the lowest rate once and never called again.
| Day-to-day reality | Personal WhatsApp + email inbox | Pingo360 |
|---|---|---|
| Where enquiries arrive | One staff member's WhatsApp | Shared inbox, whole team sees it |
| Quote history | Scattered across chats and email | On the client's timeline |
| Client's shipping lane and cargo profile | Remembered by whoever handled it last | Custom object linked to the client |
| Follow-up after a quote | Only if it books right away | Date-triggered workflow |
| Recognising a repeat shipper | Depends on staff memory | One client record across every booking |
| Emails with clients | Personal mailbox | Logged automatically |
| Staff member leaves | Client relationship leaves too | Records stay, ownership reassigned |
| Agency fee invoice | Retyped into billing software | GST invoice + UPI link from the deal |
| Cost of adding staff | Another phone, more silos | ₹0 — unlimited users |
| Backups | Whenever someone remembers | Daily, kept 30 days |
Freight forwarding agencies handling ocean and air cargo for SMB exporters and importers, where enquiry volume from many small and medium shippers makes it hard to remember every relationship without something written down.
Customs house agents and clearing and forwarding agents working alongside forwarders, whose client relationships span rate quotes and repeat coordination over years — tracked here as the enquiry and relationship history, not the customs filing itself.
Transport and logistics operators handling domestic cargo — part-load, full-load or dedicated trucking — where the same repeat-business dynamic applies: today's enquiry usually comes from someone who shipped with you before.
Freight brokers and aggregators coordinating between shippers and carriers, who need many client relationships and rate negotiations tracked in one place rather than across individual staff members' phones and inboxes.
A fair warning about fit: Pingo360 is a client-relationship and follow-up CRM, not logistics or operations software. It does not do shipment tracking, customs documentation, or routing and dispatch. It sits alongside whatever tracking or documentation software already handles the operational side of a shipment, tracking the client relationship rather than the cargo.
One plan at ₹999 per month, unlimited users, billed monthly through Razorpay, cancel any time. That matters for a freight business specifically, because staff often split across sales, coordination and back-office roles, and per-seat pricing quietly punishes you for giving everyone visibility into the client relationships that keep the business going. Here it costs nothing extra.
The trial runs 14 days with no credit card, so nothing charges automatically at the end. On security: each workspace is isolated at the database level with row-level security, two-factor authentication with an authenticator app is available, and backups run daily and are kept for 30 days. Import your existing client list from CSV or JSON, and export the same way whenever you want.
One thing stated plainly: Pingo360 is pre-incorporation. It is operated directly by its founding team while formal company registration is in progress, and no GSTIN has been issued yet. If that matters to how you buy software, better to know it before you migrate your client list. Reach us at [email protected].
Yes — custom objects let you model a client's shipping profile, such as origin-destination lane, typical cargo type and shipping frequency, as its own record linked to their contact.
Yes. Set a date when a quote goes out, and a workflow can trigger a set number of days later to create a follow-up task or notify the deal owner, so a quote that didn't book immediately still gets a check-in.
Yes — both are matched to a contact automatically and flow into the same sales pipeline, so nothing depends on which channel a client used first.
Yes. Every record has an owner, and round-robin assignment can distribute new enquiries across your team automatically, so client relationships don't all default to whoever answers first. Reassigning ownership takes a moment when someone leaves.
A flat ₹999 per month for the whole workspace with unlimited users, billed monthly through Razorpay. There is no per-seat pricing, so adding staff does not change the bill.
Yes. Generate a GST-compliant invoice straight from the deal with the correct CGST/SGST split for in-state work or IGST for inter-state, and attach a UPI payment link so the client can pay from their phone.
Yes — import from CSV or JSON and map the columns to your fields, including custom objects for shipping lanes. Export works the same way at any time.
Each workspace is isolated at the database level with row-level security, accounts support two-factor authentication with an authenticator app, and backups run automatically every day and are kept for 30 days.