Track every couple, vendor and milestone counting down to the date

Pingo360 is a CRM for Indian wedding planners: enquiries from WhatsApp, your website and referrals land in one shared inbox, custom objects let you track the event itself — date, venue, guest count — alongside the couple and vendor contacts, and automation reminds you before each milestone in the run-up. Flat ₹999 per month, unlimited team members, 14-day free trial.

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Why do wedding enquiries go quiet, and milestones get missed?

A wedding planning business runs on two things at once: converting an enquiry into a booking, and then keeping a high-touch relationship alive over months without dropping anything, because the one date on the calendar cannot move. Between those two, a lot goes wrong in ways that are entirely avoidable.

A couple messages on WhatsApp on a Saturday asking about availability for a December date, gets a warm reply, and then hears nothing for a week because the planner who replied got swallowed by a different couple's function three weekends out. A discovery call happens, a quote goes out, and the couple simply never hears a follow-up, so they book with whoever calls them back first. A vendor — the photographer, the decorator, the caterer — gets booked for one wedding, and by the time the next couple asks for a recommendation, nobody can find their number because it lived in a WhatsApp thread from four months ago. And the four-months-out milestone check-in — guest count confirmed, vendors locked, final logistics — happens for some weddings and not others, purely depending on who remembered.

None of that is about care or effort. Wedding planning is relationship-heavy and date-driven at the same time, and the businesses that keep growing are the ones where every couple gets the same reliable follow-up regardless of who on the team is handling them.

What a wedding-planning CRM has to get right

Three things. Every enquiry captured from wherever a couple actually reached out — WhatsApp, website or referral. The event itself modelled as a record with its own date, venue and guest count, linked to the couple and the vendors booked for it. And milestone reminders that count down from the wedding date automatically, because in this business the date does not move, and everything else has to work backwards from it.

Built for how a wedding actually comes together

WhatsApp enquiries, captured

A couple messaging your WhatsApp number becomes a contact automatically, with the full conversation logged on their record — not lost in a planner's personal chats.

Website chat, answered live

Enquiries from your website chat widget queue into a real conversation your team can reply to, instead of sitting unread overnight during a busy season.

Model the event, not just the couple

Custom objects let you track the wedding itself — date, venue, guest count, budget range — as its own record, linked to the couple and every vendor involved.

Milestone reminders before the date

A workflow can trigger a set number of weeks before the wedding date and automatically create a follow-up task, so guest-count confirmations and vendor lock-ins happen on schedule.

Stages that match a real booking journey

Drag-and-drop boards with your own stages — enquiry, discovery call, proposal sent, booked, in planning, event complete — instead of a generic sales template.

Vendor contacts, always findable

Photographers, caterers and decorators live as contacts linked to the couple or event they worked, so recommending a vendor again doesn't mean digging through old chats.

Planning invoicing with UPI

Raise a GST-compliant invoice for a planning fee or milestone payment straight from the deal, with the correct CGST/SGST or IGST split and a UPI payment link.

Team ownership across busy seasons

Team roles and record ownership mean each planner or coordinator works their own couples while you keep a view across every wedding on the calendar.

How do you model the event, not just the couple?

A contact record can hold a couple's names and phone numbers, but it can't hold "December 14th, 350 guests, beachside venue, ₹18L budget range" as a structured fact that a workflow can act on. In Pingo360 you create that as a custom object — the event — with whatever properties you actually track, then link it to the couple's contact and to the vendors booked for it.

That linkage is what makes a busy season manageable. Open a couple's record and see their event details, the discovery call notes, the WhatsApp thread where they changed the guest count, the vendors already confirmed, and the invoice for the advance payment — all on one timeline. Open the event and see every vendor linked to it, so a last-minute question about who's doing the flowers doesn't mean scrolling back through months of chats.

Milestones that count down from a date that can't move

A wedding date is fixed in a way most business deadlines aren't, which makes it the perfect anchor for automation. Set the wedding date as a property on the event, and let a workflow trigger a set number of weeks out — four months before for guest-count and vendor confirmation, six weeks before for final logistics, a week before for a last check-in. Each trigger can create a task or notify the event's owner, so the milestone happens whether or not anyone remembered to put it in their own calendar.

Group chats and a shared spreadsheet vs Pingo360

Day-to-day realityWhatsApp chats + spreadsheetPingo360
Where enquiries arriveOne planner's WhatsAppShared inbox, whole team sees it
Event details — date, venue, guestsA tab in a shared sheetA custom object linked to the couple
Vendor contactsScattered across old chat threadsLinked contacts on the event
Milestone check-ins before the dateWhoever remembers to look at the calendarDate-triggered, weeks out automatically
Proposal follow-upOften skipped after the callTask created by automation
Emails with vendors or venuesPersonal mailboxLogged automatically
Coordinator leaves mid-seasonCouple history leaves tooRecords stay, ownership reassigned
Planning fee invoiceRetyped into billing softwareGST invoice + UPI link from the deal
Cost of adding a coordinatorAnother phone, more silos₹0 — unlimited users
BackupsWhenever someone remembersDaily, kept 30 days

Who in wedding planning is this actually for?

Independent planners and small planning studios handling a handful of weddings at a time, where every couple deserves the same reliable follow-up regardless of how busy the current season gets.

Full-service planning teams juggling several weddings across different dates at once, where the event-as-a-record structure keeps each couple's details, vendors and milestones from bleeding into another wedding's plans.

Destination-wedding specialists managing longer lead times and more vendor coordination across cities, where linked vendor contacts and a milestone timeline matter even more than for a local booking.

Décor, catering or photography businesses that also take on light planning or coordination, wanting one place to track enquiries and the couples they're working with, without full event-management software.

A fair warning about fit: Pingo360 is a sales and client-follow-up CRM. It does not do vendor marketplace matching, detailed budget-planning tools, or seating-chart and floor-plan design — this is about tracking couples, vendors and follow-ups reliably, not running the creative and logistical side of the event itself. If you need those, it sits alongside them rather than replacing them.

What does it cost, and who runs it?

One plan at ₹999 per month, unlimited users, billed monthly through Razorpay, cancel any time. That matters for a planning business specifically, because teams often expand for a busy wedding season and contract afterward — bringing on a coordinator or two for peak months, and per-seat pricing quietly punishes exactly that flexibility. Here it costs nothing extra.

The trial runs 14 days with no credit card, so nothing charges automatically at the end. On security: each workspace is isolated at the database level with row-level security, two-factor authentication with an authenticator app is available, and backups run daily and are kept for 30 days. Import your couples and enquiry list from CSV or JSON, and export the same way whenever you want.

One thing stated plainly: Pingo360 is pre-incorporation. It is operated directly by its founding team while formal company registration is in progress, and no GSTIN has been issued yet. If that matters to how you buy software, better to know it before you migrate your client list. Reach us at [email protected].

Common questions

Can I track the wedding date, venue and budget, not just the couple?

Yes — custom objects let you model the event itself, with properties like date, venue and guest count, and link it to the couple's contact and the vendors involved, beyond the default contacts/deals structure.

Can I get reminded a few weeks before a wedding date for milestone check-ins?

Yes. A workflow can trigger a set number of days before the event date and automatically create a follow-up task or notify the event's owner, so milestone check-ins happen on schedule instead of being missed in the run-up.

Can enquiries from WhatsApp and my website land in the same pipeline?

Yes — both are matched to a contact automatically and flow into the same sales pipeline, so nothing depends on which channel a couple used first.

Can I keep vendor contacts alongside the couple I'm booking them for?

Yes. Vendors can be tracked as contacts and linked to the event or the couple, so you can see who's booked for a wedding without a separate spreadsheet.

What does it cost for a team handling several weddings at once?

A flat ₹999 per month for the whole workspace with unlimited users, billed monthly through Razorpay. There is no per-seat pricing, so adding planners or coordinators does not change the bill.

Can I raise a GST invoice for planning fees from the CRM?

Yes. Generate a GST-compliant invoice straight from the deal with the correct CGST/SGST split for in-state work or IGST for inter-state, and attach a UPI payment link so the couple can pay from their phone.

Can I import my existing client and enquiry list?

Yes — import from CSV or JSON and map the columns to your fields, including custom objects for events. Export works the same way at any time.

How is client data kept private and backed up?

Each workspace is isolated at the database level with row-level security, accounts support two-factor authentication with an authenticator app, and backups run automatically every day and are kept for 30 days.

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