Pingo360 is a CRM for Indian coaching institutes: enquiries from WhatsApp, walk-ins and your website land in one shared inbox, custom objects track batches and courses alongside students, and automation books the demo-class follow-up so counsellors don't forget. Flat ₹999 per month, unlimited counsellors, 14-day free trial.
Start free trial →A coaching institute runs on volume. Dozens of enquiries a week, across different streams — JEE, NEET, board tuition, spoken English, coding for kids — each landing through a different channel and often with a different counsellor picking it up. The parent messages the front-desk WhatsApp number on a Tuesday evening. The student walks in during a break between school and tuition. The website form gets filled out at 11pm by a parent researching options.
What breaks is predictable. The WhatsApp enquiry that gets one reply and then goes quiet, because the counsellor moved on to the next conversation and never circled back. The walk-in whose name and number end up on a loose sheet at reception, never entered anywhere else. The student who attended a demo class and clearly liked it, but nobody scheduled the follow-up call, so the family enrolled at the institute that called first. And the fee-due reminder that only happens when a parent calls to ask why nobody reminded them.
None of that is a teaching problem. It is a record-keeping problem, and in a business where the admission window is short and competitors are one WhatsApp message away, record-keeping is what decides whether the seat gets filled.
Three things. Every enquiry captured the moment it happens, regardless of whether it came through WhatsApp, the website or a walk-in. Batches and courses modelled as their own records, so counsellors know instantly which enquiries match which offering. And follow-ups that exist as tasks with an owner and a date — because from first enquiry to admission, the follow-up speed is usually the entire decision.
A parent or student messaging your WhatsApp number becomes a contact automatically, with the full conversation logged on their record — nothing lost when a counsellor's shift ends.
Custom objects let you track batches, courses or streams beyond the default contacts and deals, linked to the students and parents interested in them.
Log the demo, and a workflow can automatically create a follow-up task or WhatsApp nudge a few days later — no relying on a counsellor's memory.
Enquiries from WhatsApp, your website or a walk-in all land in the same admissions pipeline, so nothing depends on how a family first reached out.
Drag-and-drop boards with your own stages — enquiry, counselling call, demo class scheduled, demo attended, admission — instead of a generic template.
New enquiries cycle automatically across your counselling team, so no single counsellor is overloaded and no enquiry sits unassigned.
Raise a GST-compliant invoice for course or batch fees straight from the deal, with the correct CGST/SGST or IGST split and a UPI payment link attached.
Pipeline and team activity reports show which streams generate enquiries, which counsellors are following up, and where students go cold.
Contacts and deals alone cannot describe a coaching business, because the batch itself is an object with its own facts: subject, stream, timing, seats available, fee, start date. In Pingo360 you create that as a custom object and give it the properties you actually track, then link records to the students and parents enquiring about it.
That linkage is what makes the counselling desk fast. Open a batch and see every student who enquired about it. Open a student's record and see which batches they are considering, the demo class they attended last week, the WhatsApp thread where the parent asked about fee installments, and the email with the fee structure — all on one timeline. When a new batch opens or a seat frees up, you already know exactly who to call, instead of scrolling through a WhatsApp chat trying to remember who asked.
Treat the demo class as a real pipeline stage, not an informal invite. Schedule it as a task with an owner and a date. Log what happened afterwards on the student's timeline — which subject they liked, what concern the parent raised about timing or fees. Then let automation handle the part counsellors reliably forget: when a demo moves to "attended", create the counselling follow-up a few days out. The same date-based automation works for fee-due reminders once a student is enrolled, so a payment due date does not depend on someone checking a register.
| Day-to-day reality | Register + reception phone | Pingo360 |
|---|---|---|
| Where enquiries arrive | Front-desk WhatsApp or a loose sheet | Shared inbox, whole team sees it |
| Enquiry history | In a chat thread or handwritten note | On the student's timeline |
| Batches and courses | A whiteboard, manually matched | Custom objects linked to students |
| Matching a student to a batch | From memory | Filter linked records |
| Demo-class follow-up | Whoever remembers | Task created by automation |
| Enquiry assignment | Whoever picks up the phone | Round-robin across counsellors |
| Counsellor resigns | Student history leaves with them | Records stay, ownership reassigned |
| Fee invoice | Retyped into separate billing software | GST invoice + UPI link from the deal |
| Cost of adding a counsellor | Another phone, more silos | ₹0 — unlimited users |
| Backups | Whenever someone remembers | Daily, kept 30 days |
Test-prep and foundation institutes running JEE, NEET or board-exam coaching with several counsellors handling different subjects or streams. Round-robin assignment genuinely matters here — enquiries stop piling up on whichever counsellor answered first.
Skill and language coaching centres — spoken English, coding for kids, music, art — with rolling enrolment throughout the year and fee cycles that repeat every term. Fee-due reminders tied to a date property mean renewals do not depend on someone checking a register.
Multi-branch coaching chains where leads need to reach the right counsellor and management wants a single view across every branch's enquiries, rather than consolidating spreadsheets manually. Lists let you segment enquiries by branch or batch without building separate systems.
Individual tutors and small academies scaling past what one person's WhatsApp and memory can track, who need enquiries and follow-ups to survive a counsellor's day off or a busy admission season.
A fair warning about fit: Pingo360 is a sales and admissions CRM. It does not do attendance tracking, exam results, learning management, or course content delivery. If you need those, it sits alongside them rather than replacing them.
One plan at ₹999 per month, unlimited users, billed monthly through Razorpay, cancel any time. That matters for coaching institutes specifically, because counselling teams grow around admission season and shrink afterward, and per-seat pricing quietly punishes you for bringing on a part-time counsellor during the busy months. Here they cost nothing extra.
The trial runs 14 days with no credit card, so nothing charges automatically at the end. On security: each workspace is isolated at the database level with row-level security, two-factor authentication with an authenticator app is available, and backups run daily and are kept for 30 days. Import your enquiry and student lists from CSV or JSON, and export the same way whenever you want.
One thing stated plainly: Pingo360 is pre-incorporation. It is operated directly by its founding team while formal company registration is in progress, and no GSTIN has been issued yet. If that matters to how you buy software, better to know it before you migrate your student list. Reach us at [email protected].
Yes — custom objects let you model batches, courses or streams and link them to the students and parents interested in them, beyond the default contacts/deals structure.
Log the demo as an activity on the student's timeline, and a workflow can automatically create a follow-up task or WhatsApp reminder a few days later.
Yes — both are matched to a contact automatically and flow into the same admissions pipeline, so nothing depends on which channel a parent or student used first.
Yes. Round-robin assignment cycles new enquiries across your team of counsellors automatically, so no single counsellor is overloaded and every enquiry gets a first response quickly.
A flat ₹999 per month for the whole workspace with unlimited users, billed monthly through Razorpay. There is no per-seat pricing, so adding counsellors or faculty does not change the bill.
Yes. Generate a GST-compliant invoice straight from the deal with the correct CGST/SGST split for in-state work or IGST for inter-state, and attach a UPI payment link so parents can pay from their phone.
Yes — import from CSV or JSON and map the columns to your fields, including custom objects for batches or courses. Export works the same way at any time.
Each workspace is isolated at the database level with row-level security, accounts support two-factor authentication with an authenticator app, and backups run automatically every day and are kept for 30 days.